The Secrets of Human Behavior Applied to Social Ads

Struggling to create Facebook, Instagram, or TikTok ads that people remember long enough to buy from you? I interview Sarah Levinger to learn how to use behavioral science and consumer psychology to create social ads by deciding how to deliver a message, who to aim it at, and where it fits in the customer journey.

• Why Behavioral Science Matters for Social Ads: Recall, Not Just Conversions
• Decide How to Deliver the Ad Message Using the Valence and Intensity Model
• Decide Who the Ad Targets Using the Three-Self Model Instead of Avatars
• Decide Where the Ad Fits in the Customer Journey Using the Messy Middle Model

Guest: Sarah Levinger | Show Notes: socialmediaexaminer.com/741

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