The Subtle Art of Trust: Curiosity and Connection

In this episode of TrustTalk, we talk with Anne de Graaf, Corporate Affairs Director at Heineken Cambodia. Drawing from her extensive experience in finance, diplomacy, and leadership, Anne shares her unique perspectives on the role of trust in international business and cross-cultural environments. We explore how trust is built over time, not as a simple transaction, but as a complex, deeply personal process.

Anne also discusses the importance of body language in fostering trust, the role of curiosity in high-stakes negotiations, and how cultural differences impact leadership and relationships. She offers a powerful analogy comparing trust to music, emphasizing the significance of pauses—moments that allow relationships and trust to grow.

Join us as Anne reflects on her career journey, from working in European diplomatic circles to leading teams at Heineken Cambodia, highlighting the importance of authenticity, relationships, and intuition in leadership. This insightful conversation sheds light on how trust can bridge gaps across cultures and lead to meaningful, sustainable outcomes.