True Religion's Renaissance: Inside the Brand's Repositioning and Retail Strategy

True Religion’s chief executive officer Michael Buckley speaks with Ian Fredericks, chief executive officer of Hilco Global Capital Solutions and executive director of Hilco’s consumer and retail platform, about True Religion’s marketing approach, what factors have allowed the brand to successfully navigate supply chain challenges and Gen Z’s role in the brick-and-mortar revival. Learn more about your ad choices. Visit megaphone.fm/adchoices