Understanding the Audience and Other Keys to Effective Marketing with Jennifer Radke | Marketing Expedition Podcast

Jennifer Radke is an international speaker, author, and business leader with over 20 years of experience in sales and leadership. Known for her practical solutions and expertise in coaching and training, she’s a sought-after speaker for businesses of all sizes.

As the owner of the National Institute for Social Media (NISM) since 2016 and OMCP since 2023, Jennifer sets the standards for digital marketing professionals while continuing to support small businesses through Socially Inspired, her social media training and consulting company.

00:00 - 00:18 " I hear individuals out in the digital space, out in social media land, say things like, audience identification is not important. I will sit down and argue that until the cows come home. I don't care if it's an old marketing idea or not. It is still 100% relevant.” — Jennifer Radke

00:19 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:37 - 02:50 Jennifer’s Background

02:51 - 15:12 Marketing Essentials Moment: Primary vs. Secondary Market Research

15:13 - 17:54 Welcome to the show, Jennifer!

17:55 - 23:40 Strategic planning for audience identification.

23:41 - 26:18 Social listening tools and strategies.

26:19 - 28:08 Ideal customer for marketing courses.

28:09 - 30:34 Thought leadership

30:35 - 31:25 Awesome, affordable outfits that are delivered to your doorstep each month. Get $10 credit and free shipping on your first order. Sign up for Nadine West.

31:26 - 34:48 Audience identification importance.

34:49 - 38:26 TikTok's influence on marketing.

38:27 - 41:35 Realistic expectations in hiring.

41:36 - 46:30 AI as a creative tool.

46:31 - 51:56 Keeping up with industry trends.

51:57 - 54:32 Career advice for students.

54:33 - 55:30 Reach out to Jennifer. (https://nismonline.org/)

55:31 – 55:52 Thank you so much, Jennifer! Share this podcast, give us a review, and enjoy your marketing journey!

55:53 – 56:39 Join the Marketing Expedition Community today!

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