Unlocking Traveler Value with Expedia Group's Latest Research

The cost of travel is on the rise, and so are our customers' expectations. So how can travel providers keep up? Expedia Group's head of B2B Lodging Marketing, Brandon Ehrhardt, joins the podcast to share insights from our latest research on traveler behavior. Compared to travelers booking on other platforms, Expedia Group travelers are shown to spend 21% more on properties and stay 11% longer than other guests, creating significant revenue opportunities for hotels. We discuss how initiatives like the VIP Access program are key to success, and how you can use revenue insights to create better experiences for travelers.  

Download the full Uncovering Traveler Value report here.

Powering Travel is produced by Expedia Group in association with Quill.