What Weird Skills Can Help You Be A Better Marketer?

Acting, screenwriting, gaming, dance, gardening, running a volunteer website nobody got paid for. Shann and Lynette swap notes on the side-of-desk obsessions and unlikely hobbies that turned out to matter more in their marketing careers than a lot of formal training ever did. The conversation covers what an acting exercise about holding a cup reveals about observation, why Lynette sees every campaign as a piece of choreography, and how managing people who don't report to you — and aren't getting paid — is some of the most useful management practice available. Also: a brief detour into squash season in Vermont, and why you should lock your car.