Why 73% of Your Declined Orders Are Actually Good Customers

About 73% of declined orders are good customers, so your Shopify fraud rules may be rejecting buyers you paid to acquire.

In this episode, Nicole Jass, SVP of Enterprise Strategy at Signifyd, breaks down:

• How to spot fraud beyond checkout, from card testing and account takeover to loyalty point theft and return abuse
• The signals that you've outgrown Shopify Protect, including cross-border orders and crossing $5M in annual sales
• How Carbon38 reached a 99% approval rate and a 3% revenue lift by declining fewer good customers

Whether you're doing $3M a year on Shopify Protect or $30M with a fraud team, this conversation delivers strategies you can test this week.

📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-489/

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