Why Companies Should Invest in the Next Generation of Marketers and Event Organizers (Episode 195)

Host: David Adler Guest: Vince Thompson

In this episode of GatherGeeks, BizBash chairman and founder David Adler chats with Vince Thompson, the CEO, founder, and chairman of MELT, an Atlanta-based sports marketing and event agency. In addition to sharing how marketing best practices have evolved during the pandemic, Thompson discusses MELT U, his training program for the next generation of event organizers. He shares how the program—which now accommodates 1,500 young adults—has grown and actually improved after a shift to virtual. He also discusses why more entrepreneurs should invest in the millennials and Gen Z, what older generations can learn from them, what has surprised him most during COVID-19, and much more.