Why UX? 53# Sidse Bordal

Sidse is a design thinker, researcher, and educator with a deep fascination for the mechanics of creativity under pressure. With a PhD that unpacked how ideas emerge in uncertain design spaces, and a Postdoc focused on real-world business development through design sprints, she brings both academic depth and hands-on experience. Sidse thrives on helping teams move past habitual thinking, navigate uncertainty, and use design strategically to shape meaningful, sustainable change.

Read Sidse's PHD here:

https://explorativeinnovation.wordpress.com/wp-content/uploads/2019/01/unfuzzing-design-how-progress-is-made-towards-unknown-goals-1.pdf

Thanks to Pavel Bavtra and Helena Bright for making this episode!