5 Nov 2026 12:00
Why Your Best Clients Don’t Follow You
When a post flops, it’s easy to decide social media doesn’t work for you, and even I get discouraged by it from time to time. The first client I ever got from content never followed me and only showed up in my analytics as a single view, until the phone rang and they asked me what to do next to buy a house. This episode breaks down what that story taught me about lurkers, patience, and why you should stop putting so much pressure on every single post.
In this episode:
- How Snapchat clips on YouTube and blog articles landed my first client from content
- The phone call where I asked when I’d interview for the job, and they had already decided
- Why a lot of your best clients will never show up as followers
- How those same clients called me back 5 or 6 years later, and what staying in the game did to my price point
- Why the real results come from months of content and not from any single post
- Why your content can be polarizing, but it can’t be boring
- Why you can stop worrying about a flopped post, since the algorithm hides it for you
Keep posting, because someone out there may have already decided you’re their agent.
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