Growth Factor® with Daniela Woerner | Spa Business Growth

Daniela Woerner

Your spa looks successful from the outside. The calendar is full, the team is growing, and the numbers look good. And everything still runs through you. Growth Factor® with Daniela Woerner is a weekly podcast for established spa, medspa, and aesthetic business owners who are past the "post more on Instagram" stage. The questions have gotten bigger. How do I improve profitability? How do I build leadership on my team? How do I scale without becoming the bottleneck? How do I use AI without becoming an AI engineer? Those are Growth Factor® questions, and they're what this show is built around: leadership, profitability, team, systems, retention, marketing, and AI, always translated into what it actually means inside your spa. Daniela Woerner is the founder of Addo Aesthetics. She started as a solo aesthetician in 2006, worked as a spa director in medical aesthetics, and now coaches spa owners across North America through the Growth Factor® Framework. Every week she shares what she's seeing inside real spa businesses and what she would do if it were her spa. The goal isn't growth at any cost. It's building the business that supports the life you want to live. Formerly Spa Marketing Made Easy: 500 episodes, more than 1 million downloads, and a top 1% podcast worldwide. Same host, same feed, and the full archive is still here. New episodes every Monday.