Thrive: The Podcast for Content Creators

Podcast Playbook: Helping Coaches & Advisors Convert Podcast Content into Clients

You launched your podcast, stayed consistent, and did everything “right”…yet it still isn’t clearly helping your business. If your show feels harder than it should, and you’re not sure it’s worth the time anymore, you’re not alone. Podcast Playbook is the show for established, service-based business owners who want their podcast to support real growth (leads, authority, and long-term ROI) without becoming another exhausting obligation. Hosted by Justin & Kyle Peters, each episode breaks down podcast strategy for business owners who already launched, published 20+ episodes, and now want their podcast to function as a true business asset, not just a content project. This is business podcasting for coaches, consultants, advisors, and professionals who care less about viral clips and more about trust, positioning, and inbound opportunities. You’ll learn: - How to use a podcast for lead generation and client acquisition without sounding salesy - Why podcasts stall after launch and how to restart podcast growth strategically - How to structure episodes that build authority and attract the right listeners - What actually matters for podcast ROI (and what to stop obsessing over) - Simple, sustainable podcast systems that fit into a busy business owner’s week If your podcast feels like too much work for too little return, Podcast Playbook will help you simplify, refocus, and build a show that compounds trust and opportunity over time. Podcasting shouldn’t drain your energy. It should help your business grow.