067: Freelancer vs. White-Labeling

In this episode of the Design Break Podcast, Rocky Roark tackles the challenges of relying too heavily on agency partners as a freelancer or white-label contractor. While agency partnerships can provide a steady stream of work, Rocky emphasizes the importance of diversifying your client base to avoid potential pitfalls. The episode offers insights into why over-reliance on agencies can be risky, including issues with lower rates, limited creative control, and lack of personal client relationships. Rocky shares practical strategies for balancing agency work with direct client engagements, including negotiating terms, creating a referral system, and developing a robust client acquisition strategy.

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