10 Years of Go-To-Market Lessons in 10 Minutes

Ten years of go-to-market lessons, the ones that led to two exits worth over $100 million, in under 10 minutes.

Revenue isn't the number that matters, gross margin is. Hiring a CMO doesn't fix a strategy problem. And your gut, the thing that got your business off the ground, is exactly what stops you from scaling past a certain point.

⏱ TIMESTAMPS (00:00) 10 years of go-to-market lessons in 10 minutes (00:07) #10 Revenue lies to you (00:38) #9 Hiring a CMO doesn't fix a strategy problem (01:23) #8 TAM tells you who exists, TRM tells you who's ready (02:05) #7 Acquisitions fail on integration, not on logic (02:55) #6 ICP is not a marketing job (03:50) #5 You can't fix all eight go-to-market pillars at once (04:30) #4 You can't grow faster without creating forcing functions (05:46) #3 The muddy middle, the dip nobody talks about (08:07) #2 Your gut got you here, it won't scale you past here (09:03) #1 Why every lesson is a symptom of the same root cause (10:01) Take the GTM assessment at runongtmos.com/move

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