137: Why Businesses Fail At Podcasting (And What To Do About It)

Why do so many business podcasts start with enthusiasm but fade away within months? Is it bad advice, unrealistic expectations, or something else entirely?

In this episode, Profitcast kicks off a new chapter with The Real Brian and our new host, Seth Silvers, now on YouTube for the first time too!

Why do 90% of podcasts fail? How can you avoid becoming part of that statistic? The Real Brian and Seth share their firsthand experience working with businesses on launching and growing podcasts.

They debunk common myths and begin to provide a clear roadmap for businesses to create a profitable podcast that stands the test of time.

The Real Brian has been in the podcasting world since 2014, hosting Profitcast and numerous other shows, including those for businesses looking to establish their online presence through podcasting.

Seth Silvers is the founder of Story On, a podcast production company helping businesses leverage podcasting as a powerful marketing tool.

Topics explored in this episode:

(00:00) Welcome to the new chapter of Profitcast

(02:00) Why most business podcasts fail within a year

(06:35) The myths of podcasting success

(10:40) The role of expectations in podcast longevity

(15:15) Is podcasting a viable business growth tool?

(19:01) Why most podcasting advice doesn’t work

(23:26) The importance of storytelling in podcast marketing

(28:10) Creating a podcast strategy that actually works

If you’re serious about growing and monetizing your podcast, reach out to The Real Brian and Seth Silvers to learn more.

Seth Silvers:

https://www.storyon.co/

https://www.linkedin.com/in/sethsilvers/

The Real Brian:

https://www.realbrianshow.com/

https://www.youtube.com/c/TheRealBrian