12 Nov 2025 07:56
#190: One Innovation Labs: LiposoMax® Industry Partnerships Bring True Liposomal Innovation to Market
On Episode #190 of the PricePlow Podcast, Mike and Ben host a special round-robin format from SupplySide Global 2025, recorded live at the ONE Innovation Labs booth. This episode showcases the collaborative power of the supplement industry, featuring conversations with Dr. Pedro Perez and Anthony Armas (ONE Innovation Labs), Katie Emerson and Karen Todd (Kyowa Hakko), Dan Force (Prinova), Zain Saiyed (Lonza), Dr. Benjamin Weeks (Adelphi University), and Nathan McWherter (Sports Research).
The Miami-based ingredient innovator behind PureWay-C® is making waves with their LiposoMax® liposomal delivery platform, and this episode demonstrates how pharmaceutical-grade technology is transforming supplement formulation across multiple categories. From Setria® Glutathione to creatine monohydrate, from DUOCAP® capsule-within-capsule technology to ready-to-drink applications, this conversation reveals how genuine innovation creates opportunities throughout the supply chain.
Beyond technical discussions about phospholipid complexes and cellular uptake kinetics, this episode tells the story of how ingredient suppliers, distributors, technology partners, and brands collaborate to bring differentiated products to market. If you’re a formulator seeking to understand how delivery technology can justify premium positioning, or a brand builder looking for genuine scientific differentiation, this episode provides a masterclass in strategic partnerships that create value at every level.
https://blog.priceplow.com/podcast/one-innovation-labs-liposomax-190
Video: ONE Innovation Labs Round Robin at SupplySide Global 2025
https://www.youtube.com/watch?v=NEU-PmSV6qs
Detailed Show Notes: Pharmaceutical-Grade Innovation Meets Industry Collaboration
- (0:00) – Introduction: The Innovators Behind PureWay-C®
- (4:45) – The LiposoMax® Platform: True Liposomal Technology
- (10:45) – Kyowa Hakko: Elevating Setria® Glutathione with LiposoMax®
- (14:45) – Topical Applications and the Recycling Properties
- (20:30) – Prinova Partnership: Bringing LiposoMax® Creatine to Market
- (25:15) – The Science Behind LiposoMax® Creatine
- (28:45) – Clinical Data: Two Times Cellular Absorption
- (32:00) – Creatine’s Mainstream Moment
- (37:00) – Format Flexibility: From Beverages to Soft Gels
- (39:30) – Lonza Partnership: The DUOCAP® Revolution
- (44:15) – Advanced Release Profiles and Formulation Strategies
- (48:00) – Benjamin Weeks’ Cellular Research Methodology
- (51:30) – Magnesium Innovation and Niacin Parallels
- (54:30) – Lonza’s Enzyme Delivery Research
- (58:30) – Sports Research: Commercial Success with Liposomal Vitamin C
- (1:02:00) – Authenticity in Liposomal Claims
Where to Follow and Learn More
ONE Innovation Labs
