2025 Trends And The Problem With Trend Reports - Lee Ci En and Amy Daroukakis

Lee Ci En and Amy Daroukakis have been collecting trend reports in a Google for years now. You've probably fiended for access :)

The thing is, trends can be useful but a lot of trend reports are not.

In this episode, we discuss:

- 7 trends they think we need to pay attention to, - What's wrong with the trend report industry, - And the projects both are involved with.

Amy Daroukakis, Founder, Culture Concierge

https://www.linkedin.com/in/amydaroukakis/

Lee Ci En, Media Strategist at Publicis Groupe

https://www.linkedin.com/in/lee-ci-en/

Strategy ebooks and training:

http://www.sweathead.com

Mark Pollard

http://www.instagram.com/markpollard