252: She Gives, She Leads: The Generosity Myth and What We Get Wrong About Women Donors with Jacqueline Ackerman

Challenging the outdated assumptions about who gives and how in fundraising, research has found that women are not only more generous than men, but they also give differently, diversely, and collaboratively. In this week’s episode, we break down the myths and misconceptions about women donors and examine the importance of relationship-building, storytelling, and recognition. Women seem to redefine philanthropy from giving across various causes to wanting deeper engagement beyond just writing a check. Jacqueline Ackerman is the interim director of the Women's Philanthropy Institute at Indiana University Lilly Family School of Philanthropy. The institute believes that gender matters in philanthropy and that perspective, leadership, and generosity are required from women and men in solving the world's complex problems. After joining the Lilly Family School of Philanthropy in 2012, she has grown her career supporting and leading research on various aspects of charitable giving. Jackie enjoys developing relationships and using her knowledge and experience to deliver research with real-world applications. She brings a deep expertise in women donors, gendered giving trends, and the evolving role of women in nonprofit leadership. She joined us today to talk about how to shift your strategies, build authentic relationships, and tap into the real power of women's generosity. In this episode, you will be able to: - Discover the myths and misconceptions about working with women donors. - Learn about the importance of relationship-based philanthropy. - Learn about the seven Ts of philanthropy. - Discover why it’s important to keep a continuous communication with the donors. Get all the resources from today’s episode here. Support for this show is brought to you by iDonate! Their donor-first giving suite, including mobile pop-ups, A/B testing, recurring prompts, makes it easy to convert more donors, faster. Easy to set up & publish with no tech team required! Launch custom giving forms that sync seamlessly with your CRM. Smarter data, better donor journeys. Check them out at iDonate.com Connect with me: Instagram: https://www.instagram.com/_malloryerickson/ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point.