257: Values in Business: Will You Stand or Compromise with Eric Rozenberg

Do your company values genuinely shape the way you run your business?

Today, Eric dives into how to build a company culture to align with the values of your business and ensure they determine how you operate within your business. 

Join us to learn the significance of upholding your company values, even when it involves making difficult choices or sacrificing some revenue.

Turning Down Business for Ethical Reasons

Eric begins by sharing three stories to illustrate the importance of sticking to the core values of a business. 

In the first story, he faced a dilemma when a major pharmaceutical client wanted to hold a sales meeting in Vienna just as a controversial political leader had taken power in Austria. Despite needing the business, Eric stood by his principles and refused to organize the event. After discussing his concerns with his client, he was allowed to keep their business and chose a different destination. 

Looking back, Eric realizes he could also have accepted the job and donated some of the revenue to an organization opposing that ideology.

Quality Over Cost