2616: AI and Identity: Your Face Will Melt When You Listen To This Podcast. Don't Believe Me? Try It.

AI can crank out content, but can it capture what makes your company worth choosing? Rich dives into the collision of artificial intelligence and Identity—and why contractors need to pay attention. Discover how a clear, compelling Identity can give AI something powerful to work with, sharpen your marketing, and help you stand apart from competitors saying the same things.