312: Vision + Timing = Brand Success: What INSKIN’s Masstige Strategy Can Teach Us All with Maria Enna-Cocciolone from INSKIN Cosmedics

What does it take to build a skincare brand that delivers real results, remains accessible, and never compromises on quality?

In this episode, we’re joined by Maria Enna-Cocciolone, founder of INSKIN COSMEDICS to explore how the concept of masstige — prestige for the masses — is transforming the professional skincare landscape.

Maria opens up about:

• What masstige really means and why it’s gaining traction

• Spotting a market gap and building a brand to fill it

• Launching a business in times of uncertainty

• The power of mindset, mission, and staying true to your brand story

This is a powerful conversation for clinic, salon, and spa owners ready to align their brand with purpose, relevance, and long-term success.

The ABIC Podcast is an independent podcast that operates with the support of our listeners (that’s you!) So if you would like to support the show, we would very much appreciate that. Hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify, and leave a review if you’re feeling especially generous and please follow us @aestheticbeautycouncil