321: Designing Premium Experiences that Clients Pay For with Jane Burnell-Fraser

We're delighted to welcome Jane Burnell-Fraser, a seasoned leader in the global hospitality industry and the founder of Enhance Lux, as our guest today.

With a career spanning multiple countries and senior roles across luxury brands, Jane brings practical insight, bold thinking, and a fresh perspective on the future of meetings, incentives, and luxury experiences.

Jane's Journey

Jane began her career as a banqueting events coordinator in London, where she developed a deep connection with people and learned the mechanics of running a hotel. She progressed to regional commercial sales and joined Four Seasons early in her career, spending 18 years in senior roles worldwide and contributing to hotel and regional openings. She later moved to Hilton, where she helped create a global luxury sales organization. 

After years in corporate leadership, driven by a desire to pursue new ideas and create something of her own, she decided to launch Enhance Lux, a consultancy.

Entrepreneurship

Moving from the corporate world to entrepreneurship allowed Jane to pursue ideas more quickly and with greater flexibility. She highlights the importance of leaving on good terms through open, honest conversations. Her early success came through LinkedIn, where she made several new connections that led directly to her first clients, reinforcing the value of visibility and consistent engagement.

Staying Connected