341: Where the Smart Money is Going in Events with Marco Giberti

We're excited to welcome Marco Giberti, the Founder and CEO of Vesuvio Adventures, as today's guest.

Marco is well known within the events industry for his thought-provoking LinkedIn posts. He is incredibly smart, has a wealth of experience, and operates at the intersection of technology and events, making him the perfect person to discuss AI, private equity, and the industry's future.

Stay tuned for more!

Marco's Journey

Marco started in advertising and marketing, creating a small agency while he was in college. One customer was an Apple distributor in Argentina, which led Marco to pitch Apple and eventually be hired to run marketing for Latin America. After three years, he left Apple to start his own events company. His first show was Windows Expo, followed by partnerships with Comdex and other technology shows. He eventually built a business with 45–50 trade shows and conferences annually and sold it to Reed Exhibitions. After exiting that business in his early 40s, he started Vesuvio Ventures. Today, he invests in event and event technology companies, works with private equity as an advisor or board member, and focuses particularly on early-stage investments.

Building an Event Business

Building an event around a specific vertical with existing knowledge, a network, some validation, and a track record provides a strong foundation. Strategic partnerships can complement and accelerate a launch, while a niche approach, applied effectively, can help you build the right audience. Live events remain relevant in an AI economy because remote work and digital isolation are challenging human connection. They offer opportunities to connect, build trust, trade, have fun, and create other added value.