357 - What a $200K Photographer Would Do If She Had to Start Over

What would you do first if you had to rebuild your photography business from zero? In this episode, I’m sharing Heather Lahtinen’s conversation with Jes Wasik of Bark and Gold Photography, who brings in around $200,000 a year. Her answer is refreshingly simple, and it has very little to do with social media.

What to Listen For

• The first move for rebuilding from zero
• Why social media barely makes her list
• A Breed of the Month campaign booking 33%
• The application question that reveals ready clients
• Why overly complimentary applicants may spend less
• The mental spiral behind a $13,000 sale
• How little outsourced editing costs per session
• An extreme introvert’s way of meeting new clients
• The Overthinkatorium trick for 2 a.m. business worries
• What photographers wrongly think six figures requires

From her Breed of the Month campaign to her outsourced workflow, Jes shares a lot of ideas worth stealing. The real gold is how she thinks when something doesn’t work. Press play, take notes, and ask yourself where you might be making this harder than it needs to be.

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