385: What I Learned In the First 60 Days as CMO in a Fast-Growing Start-Up Brand

A couple of months ago Lily started a new role as CMO at an early-stage eComm brand. And it’s been a crazy first 60 days as CMO - she stepped in at the beginning of Q4.

What You’ll Learn From This Episode:

  • A strategy to balance long-term growth needs with immediate fire drills 
  • Laying the groundwork for 2023 
  • How to build a customer archetype 

Resources:


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