458. The AI Video Gold Rush Every Filmmaker Should Know with PJ Accetturo

PJ Accetturo went from traditional filmmaker to running a seven-figure AI video agency, creating viral content that's been viewed millions of times. He breaks down exactly how filmmakers can adapt to AI tools without losing their creative edge. This episode covers the specific workflow, tools, and mindset shifts needed to capitalize on what PJ calls "the biggest gold rush of all time."

Key Takeaways

• AI tools like VO3 and ChatGPT can be learned in days, but filmmakers have a huge advantage because they already understand story, pacing, and what makes content compelling
• The opportunity is massive right now—PJ says it's "very easy to build a seven-figure agency" because brands need AI content but most agencies haven't adapted yet
• You don't need to abandon traditional filmmaking; many successful approaches involve pairing experienced directors with AI specialists to create hybrid workflows
• The key to viral AI content is being funny, self-aware about using AI, and creating content that surprises and delights audiences rather than boring them

About PJ Accetturo

PJ is a seasoned innovator in the TV and advertising space, having served as CEO for multiple media companies and bringing over 15 years of industry experience. He first gained recognition at 18 when National Geographic showcased his work, setting the stage for a career creating content for global powerhouses like Toyota, Red Bull, The Atlanta Braves, and the Tampa Bay Buccaneers. As a commercial director, he spent over a decade working with some of the world's biggest brands.

In 2019, PJ demonstrated his knack for audience engagement by growing a YouTube channel from zero to one million subscribers in six months. He then turned his sights to long-form storytelling, raising millions to produce his original animated series, Ghosts of Ruin, where he served as writer and Executive Producer. That project saw him collaborating daily with an Oscar-nominated director, a two-time Emmy-winning showrunner, Hans Zimmer's music team, and an A-list voice cast featuring Rosario Dawson, Justin Long, Nathalie Emmanuel, and Tony Revolori.

Motivated to shorten production timelines and reduce costs, PJ is spearheading new processes with generative AI. With a commitment to ethical data training, he is now working to create world-class media with AI-powered workflows.

In This Episode 

• [00:00] Welcome to the show!

• [04:31] Meet PJ Ace

• [06:04] Adapting to Change with AI

• [10:27] Ad Creation with Veo 3

• [17:50] The Future of Generated Video

• [24:56] How to Start AI Content

• [29:46] Tools for Creating AI Videos

• [42:37] Connect with PJ

• [43:52] Outro

Quotes

"If this is a tsunami heading towards Hollywood and advertising, I'm trying to hand out surfboards." - PJ Accetturo

"It's very easy to build a seven-figure agency right now. Very easy, very quickly." - PJ Accetturo

"Winners only... to anyone who's not wanting to adapt q