
Iconic gym owner, podcaster, strength coach, educator, and trainer of elite athletes Joe DeFranco returns to share insights from decades of coaching in person.
Joe shares:
Why he still coaches in person, and why it's essential for both his physical and mental well-being
What keeps him energized after decades as a coach and gym owner
Why relationships matter more than anything else for client success
Who's more challenging to coach: elite professional athletes or general population clients?
The traits that make someone highly coachable
Why trainers are really "problem solvers and stress managers"
How his clients continue to make him a better coach
Why in-person coaching still offers something technology can't replace
And much more
Instagram: @defrancosgym
CHAPTERS
01:10 Who Is Hardest to Coach?
02:48 The Traits That Drive Success
05:03 Building Trust With Triple H
06:00 Earning Trust Over Time
08:48 Admitting What You Don't Know
11:59 Why Long-Form Content Still Wins
15:03 The High Stakes of Everyday Clients
19:51 Why In-Person Coaching Matters
20:51 The High-Ticket Online Coaching Critique
23:49 Coaching Is Stress Management
26:26 Keeping Coaches Healthy
27:31 Why Joe Still Loves Coaching In Person
29:15 Online vs In-Person Coaching
31:30 When Clients Become Family
33:10 Health Drives Performance
35:46 Training Is Listening
38:04 Long-Term Client Relationships
40:01 Knowing When to Fire Clients
44:13 Guarding Your Energy
47:25 Mentorship, Events, and Final Thoughts
SUPPORT THE SHOW
If this episode reminded you why great coaching is about relationships - not just programming - you can support the show by:
Subscribing and checking out more episodes
Sharing it on social media (tag me and I'll respond)
Sending it to a coach, trainer, or gym owner who values the craft
FOLLOW ANDREW COATES
Instagram: @andrewcoatesfitness
https://www.andrewcoatesfitness.com
PARTNERS AND RESOURCES
RP Strength App (use code COATESRP)
https://www.rpstrength.com/coates
Just Bite Me Meals (use code ANDREWCOATESFITNESS for 10% off)
https://justbitememeals.com
MacrosFirst – FREE Premium Trial
Download MacrosFirst and during setup select ANDREW
KNKG Bags (15% off)
https://www.knkg.com/Andrew59676
Versa Gripps
https://www.versagripps.com/andrewcoates
TRAINHEROIC – FREE 90-Day Trial
https://www.trainheroic.com/liftfree
Reply to the email you receive (or email [email protected]) and let them know Andrew sent you
L1 BIOMECHANICS AND ASSESSMENT COURSE
https://pro.activelifeprofessional.com/assessmentworkshopevents
Use code COATES at checkout.