$5.5M to $12.1M in 13 Months: What Happens When You Fix the Data First

Is your marketing team running campaigns blindly? Grab your copy of our FREE nCAC calculator to guide them with the metrics that matter: https://www.tiereleven.com/ncac 

Are you scaling your ad spend without knowing your true customer acquisition cost? If you don’t understand your numbers, every additional dollar you put into traffic could be a gamble, even if your campaigns look profitable inside the platforms.

I sat down with Kobi Topaz, Head of Tech at Tier 11, to break down how we helped an automotive parts brand uncover the data they needed to scale. We explored why platform-reported ROAS can be misleading and how Data Suite creates a reliable source of truth.

See how better analytics, smarter campaign restructuring, and deeper SKU-level insights helped this brand grow from roughly $5.5M in revenue to a $12M trailing twelve-month business. If you’re managing paid media and trying to scale profitably, this episode will help you focus on the metrics that actually drive growth.

In This Episode:

- Why knowing your nCAC is critical before increasing ad spend

- Why platform-reported ROAS can hide the real performance picture

- How Data Suite creates a reliable source of truth across channels

- The role of first-click attribution and multi-touch analysis in growth

- Analyzing SKUs to uncover your most profitable products

- Why Google Ads optimization starts with business economics

- How creative performance analysis can accelerate testing decisions

- Using AI-powered tools to automate repetitive marketing analysis

Mentioned in the Episode: 

The 5-Step Formula to Calculate nCAC: https://youtube.com/playlist?list=PLsQ90CAO8wGS1TSz-MI0ghv9OThhp_Jy4&si=N6uztGCaZwrkgMGN 

Previous Episodes with Kobi Topaz: https://perpetualtraffic.com/?s=kobi 

Tier 11’s Data Suite: https://www.tiereleven.com/what-we-do/data-suite

Partner With Tier 11 Marketing Experts: https://www.tiereleven.com/apply  

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK 

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/ 

Connect with Kobi Topaz:

LinkedIn: https://www.linkedin.com/in/kobi-topaz-85547a130/ 

Connect with Ralph Burns: 

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