51 - Don't Project Fundraise

In this episode, Trevor Bragdon and Tarren Bragdon discuss why project fundraising is not a sustainable strategy for nonprofits. They compare project fundraising to a gift card that offers a one-time benefit but does not engage donors in the organization's overall mission. They explain that project fundraising can actually cost money and send a negative message internally. They emphasize the importance of having a compelling vision and avoiding one-off projects that distract from the organization's mission. They provide tips on how to pitch the big vision to donors and build long-term partnerships.

Takeaways

• Project fundraising is not a sustainable strategy for nonprofits as it reduces the organization's vision to one-off projects and can cost money.
• Donors who are engaged in the organization's overall mission are more likely to become long-term partners.
• When pitching to donors, focus on the problem you solve from their perspective, present a solution that feels safe or unique, and explain how it works in a concise and compelling way.
• Share success stories that demonstrate the impact of your organization's work and paint a vision of how lives will be improved in the future.
• Avoid project fundraising and instead focus on building relationships with donors based on the organization's big vision.

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