60-Minute B2B Blitz: 9 Marketers Share Their Best Plays from 2026 (So Far)

#369 | It's hard to know what works and what doesn't, what's real and what's not right now. So we tapped 9 B2B marketing pros, all specialists in their area, to share one thing that's produced real results so far this year. Here's how it works: 9 speakers, one play each, two minutes on the clock. When host Dave Gerhardt hits the buzzer, it's on to the next play. The audience votes on their favorites, and the top plays come back for a second round with more detail. 60 minutes of back-to-back insights across demand gen, content, brand, social, product marketing, strategy, and more, featuring plays from senior marketing leaders at companies like Snowflake, Sprout Social, Tekmetric, Lendio, and many more.

Timestamps

• (02:23) - - Nine marketers, two minutes each, one play — welcome to the B2B Blitz
• (07:23) - - 6x podcast engagement with comic-style clips, Jess Cook (Vector)
• (09:41) - - Adapting core messaging across different segments, Diane Wiredu (Lion Words)
• (11:43) - - Turning win-loss research into pipeline recovery, Drew Giovannoli (BuriedWins)
• (13:28) - - An AI-powered voice-of-customer system built from sales calls, Jonathan Rosenfeld (Hologram)
• (16:09) - - Treating your internal team like a demand gen channel, Hunter Talpas (Tekmetric)
• (19:23) - - A revenue-first framework for campaign planning, Hailey McDonald (Sprout Social)
• (21:27) - - AI messaging tests that delivered an 8x CTR lift, Casey Patterson (Snowflake)
• (23:23) - - Putting AEs in the ad to build familiarity before outreach, Spencer Rule (Lendio)
• (25:30) - - Automating LinkedIn ads with Claude Code, Anthony Blatner (Speedwork)
• (40:51) - - The winning play, round two: AE-led video ads in depth, Spencer Rule (Lendio)

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