630: Jon Mills – How a Pet Photography Business Hit £200K in Two Years

Jon Mills of Soul Dog Studio reveals how he grew a pet photography business to £200K in just two years after pivoting into the niche. His success stems from Facebook ads, discovery calls, outsourcing, and a no-pressure sales approach. In this episode, he shares how client feedback, smart pricing, and a studio filled with artwork transformed his sales process. Jon also explains how automation, partnerships, and investing in coaching accelerated growth. If you’re looking for a roadmap to scale your photography business with clarity and confidence, this interview is packed with actionable strategies.

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