Returning from his appearance on episode 76 and multiple appearances on "Are you Serious?" Alex Sivers joins me in studio to deep dive into what its live advertising for Fortune 20 companies. We remember the old days as production assistants on commercial shoots and Alex Shares insight on how to break into the advertising business. I consider Alex to be on of my best friends and if he ever wanted to get into the Gary V / Hormozi game he would crush it. My hope is that one day he will sell his advertising agency and move back to LA to make content with me, but until then, "LOOK OUT FOR SNAKES