
Overview
For many advisors, the real question isn’t how big the business becomes—but what happens next. This episode explores how Tim Krueger and his $1.4B Merrill team rethought succession, liquidity, and legacy to create long-term continuity.
> Download a transcript of this episode…
NOTE: The views and opinions expressed by the guests on this podcast are their own and do not necessarily reflect the views and opinions of Diamond Consultants. Neither Diamond Consultants nor the guests on this podcast are compensated in any way for their participation.
For many advisors, success is defined by growth: more clients, more assets, more revenue. But at some point, the question shifts from, “How big can we build this?” to “What happens next?”
After nearly two decades at Merrill, Tim Krueger and his partners had built a $1.4B practice and one of the most successful teams in their market. By any traditional measure, the internal sunset path would have been the simplest option. But simplicity wasn’t the goal. Protecting clients, creating opportunities for the next generation, and preserving the culture they had built mattered more.
That led Tim and his partners to make a very different decision: to break away from the wirehouse, sell out of that environment entirely, and align with NewEdge Advisors in a way that solved for succession, liquidity, and long-term continuity—simultaneously.
In this conversation with Louis Diamond, Tim shares how focusing on other people’s needs – clients, teammates, and future leaders – became the ultimate growth strategy. Plus, they discuss: