Bait and Switch

314 - Ever felt a twinge of guilt when offering products after a model call or charity session? You’re not alone. In this week’s episode, Heather and I dive into one sneaky thought that’s quietly killing your photography sales, the fear of pulling a “bait and switch.” We’ll talk about what that really means, why your brain might think you’re doing something shady, and how to shift your mindset so you can confidently sell without hesitation.

What to Listen For:

• What the term “bait and switch” really means (and why it’s not what you’re doing)
• Why photographers feel guilty offering products after “free” sessions
• How this mindset silently sabotages your conversions
• Nicole’s personal experience building a thriving business through charity auctions
• The difference between transparency and deception in your client communication
• The #1 shift that turns your marketing into genuine service
• How to educate your clients before the session so they feel confident and informed
• Why your thoughts about money and worth show up in every sales conversation
• How to serve from integrity while still running a profitable business

If your brain’s been whispering, “I don’t want to trick people,” it’s time to turn down that noise. You’re not being deceptive, you’re being transparent and generous. When you lead with clarity and confidence, clients feel it. Hit play to hear how to shift your mindset and finally stop second-guessing your sales process.

Episode Links

• Nicole’s Instagram: @nicolebegleyofficial
• Heather’s Flourish Academy - https://flourishacademy.mykajabi.com/
• Master the craft of pet photography at the Hair of the Dog Academy – www.hairofthedogacademy.com
• Freedom Focus Formula – www.freedomfocusformula.com
• Elevate – www.freedomfocusformula.com/elevate
• Commercial Pet Photography Academy – www.hairofthedogacademy.com/commercial

JOIN THE PARTY:

• Connect with us on Instagram
• Explore valuable pet photography resources here
• Discover effective pricing and sales strategies for all portrait photographers.
• Ready to grow your business? Elevate helps you do just that.
• Check out our recommended gear and favorite books.