BEYOND THE GAME: How to Build Your Brand, Tell Your Story, and Raise Thousands for Your Athletic Program

“Beyond the Game: Building Your Brand, Growing Your Fan Base & Raising Thousands for Your Athletic Program”

Featuring Christopher C. Herman — Founder, Story of the Season

Welcome back to Episode 403 of the Championship Vision Podcast!

Today's conversation is about something every high school coach and athletic director should be thinking about: How do we build an athletic program that connects with our community, promotes our student-athletes, celebrates our history, and generates financial support?

Our guest is Christopher C. Herman, founder of Story of the Season, a company helping athletic programs tell their stories through media guides, digital promotion, alumni engagement, and sponsorship opportunities.

We're going to explore practical strategies that coaches can take back to their programs immediately — including ways to raise thousands of dollars without relying entirely on traditional fundraisers.

Show Introduction