Build A Brand and Grow Your Empire with The Cocktail King, Brett Berish of Sovereign Brands

Julie Lokun and Lauren Erickson are joined by Brett Berish, the founder and CEO of Sovereign Brands. Brett, known as the "cocktail king," shares his journey of building not just one, but five successful liquor brands, including the world's fastest-growing premium rum, Bumbu.

How To Build Your Brand and Grow Your Empire:

• Brand Building Philosophy: Brett delves into his unique approach to brand building, emphasizing the importance of believing in your product, evolving based on feedback, and trusting your gut instincts.
• The "Mud to Marble" Mentality: A phrase borrowed from Rick Ross, which encapsulates the gritty, hands-on process of taking an idea from its raw form to a polished brand.
• Importance of Adaptability: Brett shares his insights on evolving a brand based on audience reactions and the necessity of not sticking rigidly to a plan if it's not working.
• Lessons from Failure: He stresses that success is often built on the lessons learned from failure and the importance of not relying on others to help you make your vision a reality.
• Balancing Personal and Professional Life: Brett discusses how he uses his personal experiences and environment as inspiration for his business, integrating his love for music and good cocktails into his brand’s identity.

Memorable Quotes:

• "If anybody's gonna fuck this up, I want it to be me." - On taking ownership and trusting his instincts.
• "Sometimes not having a plan is a great plan." - On the flexibility required in brand building.
• "You have to believe in what you're building." - Emphasizing personal investment in one's brand.

Additional Insights:

• Partnerships and Authenticity: Brett talks about the importance of aligning partnerships with one's personal interests for authenticity.
• Production Process: An interesting dive into how Brett approaches the production of his drinks, focusing on creating a unique taste profile and distinguishing his products in a competitive market.
• Legacy and Long-term Vision: Brett aspires to create timeless brands that will outlast trends and continue to grow long into the future.

Links & Resources:

• Sovereign Brands:
• Explore Brett Berish's exceptional line of spirits.
• Sovereign Brands Website
• Connect with Brett Berish: Instagram | Twitter

Julie and Lauren announce that at their upcoming conference, CRE8TIVE CON where they will be creating a signature cocktail called "Creative Juice" using Sovereign Brands' products. Stay tuned for the recipe!

WE ARE CRE8TIVES- www.cre8tivecon.com

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