Building a sustainable Instagram strategy with heart

In today's episode (156) of the EAT, CAPTURE, SHARE podcast, I'm chatting with the lovely Madison Wetherill, host of The Vine Podcast. We're spicing things up and Madison is interviewing me in one of my most personal interviews yet!

We talk about why storytelling is still such a powerful way to connect and why niching down may no longer be the best way forward in your creative business. Plus, in sharing my own personal story of creativity, burnout and choosing to say no to £10,000s in money this year, I hope there's something in this episode that meets you right where you're at!

Here's what else you can expect from today's episode...

• I share how I started as a food content creator.
• I give my top tips for connecting with your audience on Instagram.
• I talk about the most effective strategies for authentic storytelling.
• I explain why it's important to have different ways to connect with your audience on social media.
• I share how I lost--and then re-found--my creative spark last year.
• I give my best advice for avoiding creative burnout.
• I reveal how to balance your business needs while keeping the heart in your content.
• I make my Instagram predictions for 2025 and beyond.

LINKS MENTIONED:

• Order my brand new book HOW TO MAKE YOUR FOOD FAMOUS HERE! It’s all about developing a social media strategy that works!
• My first book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photography
• Madison's website, Instagram and The Vine podcast
• Balancing Instagram Strategy with Connection with Kimberly Espinel – The Vine Podcast episode 210
• How to Leverage Instagram as a Food Blogger with Kimberly Espinel – The Vine Podcast episode 123
• Why you need to start a blog today! – Eat Capture Share podcast episode number 91
• Why personal branding matters - Eat Capture Share podcast episode number 153
• Find out more about my online Reels for Food Content Creators Course HERE and grab your discount using code PODCAST10 at checkout! Offer valid until 11th April 2025.
• Find out more about my Fearless Focus Mastermind & Mentoring Program HERE
• Find the full show notes HERE
• Find my Instagram HERE