Coffee Mug, Notebook, Cell Phone: How to Choose Branding Shoot Props That Actually Tell Your Story, with Tenneil Register

If the phrase branding photo shoot makes you want to hide under a throw blanket, you are not alone. Many writers know they need fresh, authentic photos for their website, book promotions, and social media, but the whole idea feels intimidating, expensive, and frankly a little awkward. In part two of this series on DIY branding shoots, Kathi Lipp returns to the table with Tenneil Register to make the process feel doable and even fun.

This episode is all about preparation: what to wear, what to bring, how to plan the day, and how to get into the right mindset so you show up as the most relaxed, confident version of yourself. Kathi admits she still struggles with the intimidation factor, and her honesty makes this a practical, encouraging conversation for any writer who has been putting off photos.

What You'll Discover in This Episode

• The wardrobe hack that saves your sanity: Kathi's simple base-layer trick lets you change looks quickly without running to a bathroom every few minutes.
• How to choose outfits that fit your brand: Why an "elevated version of you" beats stiff and formal, and how to work with your brand colors even if they don't match your closet.
• Props that tell your story: From notebooks and coffee mugs to a Bible, seasonal touches, flowers, an apron, or even a Wonder Woman t-shirt, learn how to choose intentional items that reflect what you actually do every day.
• Why your phone is more than a camera: How to use it as a mirror, a tripod tool, and a real-life prop in your shots.
• Timing tips you'll be glad you heard: When to schedule your shoot around haircuts and nails, and why you should never iron clothes or scout locations the morning of.
• The "hype crew" principle: Why bringing an honest yet encouraging friend matters, and why a critical voice can sink your photos.
• A freeing mindset shift: The photos you see online are often one out of fifty. You get to delete what you don't love, which frees you to try new things.
• Simple practice before the big day: Studying posing guides, practicing three poses, and picking your playlist so you can walk in feeling like yourself.

Why This Matters for Writers

Your readers want to connect with a real person. Kathi and Tenneil remind listeners that a branding shoot is not about looking perfect or looking your skinniest. It is about looking confident and relatable to the people you are called to serve. Kathi also encourages writers to try a DIY shoot even if they plan to hire a photographer someday. The more comfortable you get in front of the camera, the less you have to wait years between fresh photos.

Key Takeaways

• Plan a month ahead, not a week ahead, so everything lines up.
• Choose outfits and props that reflect your reader's season of life and your own daily rhythms.
• Treat shoot day like a spa morning: move slowly, eat lightly, and care for yourself.
• Surround yourself with people who speak life into you.
• Remember that every photo is disposable until you decide to use it.

Whether you're building your author platform from scratch or simply tired of using the same headshot from 2015, this episode will help you get ready to show up and share your story with confidence. Be sure to subscribe so you don't miss part three, where Kathi and Tenneil walk through the actual day of the shoot.