5 Nov 2026 10:00

Could ultrasound interrupt the brain’s addiction loop? [Sponsored]

Addiction hijacks the brain’s reward circuitry, and current treatments often struggle to break its grip. In this episode, neuroscientist and neurosurgeon Ali Rezai of the WVU Rockefeller Neuroscience Institute explains how an experimental, noninvasive focused-ultrasound treatment aimed at the nucleus accumbens could quiet cravings so that therapy and medication work better. He also describes how wearables and AI might flag people at risk of relapse before it happens.   This podcast was produced for WVU Rockefeller Neuroscience Institute by Scientific American Custom Media, a division separate from the magazine’s board of editors.   Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

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