Design the Business So It Doesn’t Break You | Amanda Gustafson | IMTP 264

In this episode of It’s My Time Podcast, Asher sits down with Amanda Gustafson, a systems-minded consultant who helps small business owners reduce risk, clarify their operations, and design businesses that don’t rely entirely on them to survive.

What starts as a casual reconnection turns into a wide-ranging conversation about entrepreneurship, personality assessments, systems thinking, regional culture, mental health, and what it really means to build something sustainable.

Amanda shares her journey from higher education and Salesforce consulting into helping business owners untangle processes that only exist in someone’s head — and why slowing down is often the fastest way forward. Asher opens up about career pivots, therapy, burnout, identity, and learning that you don’t have to “fix yourself” before building a meaningful life and business.

This episode is for:

Entrepreneurs feeling stuck in their own business

Thoughtful professionals who don’t fit hustle culture

Anyone navigating change, growth, and self-trust

🎯 Key Takeaway: You’re not broken — systems, clarity, and support can change everything.