Ep. 279: How to Build an Award‑Winning Skincare Brand - Dimitra Davidson

What does it really take to build a multi-million dollar skincare brand from scratch—without outside investors?

In this episode of the Friends in Beauty Podcast, I’m joined by Dimitra Davidson, co-founder of Indeed Labs—the clean beauty brand behind viral hits like Nanoblur and pH-In Skin, the world’s first microbiome-certified acne solution.

Dimitra shares how a personal skin issue turned into a mission, how she bootstrapped the brand into global retailers like Shoppers Drug Mart and Boots, and the smart decisions that gave her real financial freedom as a founder.

You’ll also hear how she balances entrepreneurship with motherhood, leads with integrity, and stays ahead of beauty trends while building with purpose.

If you’re a beauty pro, aspiring skincare founder, or curious about how award-winning brands are built in 2025—this one’s for you.

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