EP368: The Comeback Curl with Wella Professionals

In this episode brought to you by Wella Professionals UK & Ireland, we explore the resurgence of perming and texture services within the hairdressing industry, joined by experts Charlie Taylor, Sarah Mason, and Suki Supermama. We discuss the evolution of modern perms using the relaunched Wella Perm, moving beyond their outdated 80s reputation to become a versatile, fashion-forward option that highlights personalisation and diversity in hair types. The conversation highlights the cultural influences driving younger generations towards curls and waves, the improvements in perming techniques and products, and the importance of education for stylists. We delve into the potential for increased salon revenue through perm services and the necessity for professionals to adapt to changing client desires. Concluding on an empowering note, we emphasise that the resurgence of perms signifies a cultural shift, inviting hairdressers to embrace curls for their clients as a form of dynamic self-expression and style. Links & Resources Education: Contact your local Wella Studio for information on perming education. Product information CLICK HERE To discover the world of texture on Wella.com Purchase full range of perming products from Wellastore Connect with Wella Professionals UKI on Instagram @wellaprofessionlasuki Find Wella Professionals on TikTok @wellauki