Episode 45 - That New Book Smell
Show Notes
We give Mark's new book the sniff test! "Universal Principles of Branding," available now at bookstores everywhere.
- Universal Principles of Branding: 100 Key Concepts For Defining, Building, and Delivering Brands
- The Ship of Theseus
- Howard Bloom - recruitment strategy
- Aristotle on Storytelling
- Toyota Land Cruisers used as military vehicles
- Hubert Dreyfus Model of Expertise
- Send your ideas to [email protected]
- Apply to SVA Masters in Branding Program
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