Ep 453: Scaling Custom Footwear at Crocs – Inside B2B Strategies and Customer Personalization

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Hello and welcome to the DTC Podcast! Today, we’re excited to have Nick Lamothe, Senior Director of Custom Footwear at Crocs, join us. Nick’s role is all about transforming the way Crocs approaches customization for B2B and team markets, adding value for corporate clients, sports teams, and more.

In this episode, we explore:

How Crocs leverages customization to tap into B2B and team markets

Key strategies in lifecycle marketing and partnerships that support customization growth

The process behind scaling a custom product offering within a major global brand

Let’s dive in and explore how custom footwear is changing the game for Crocs.

Timestamps:

00:00 - Introduction: Custom Crocs and UGC with Nick Lamothe

02:00 - Nick’s Career Journey from Adidas to Crocs

06:00 - The Rise of Custom Crocs for B2B and Sports Teams

10:00 - Organic Growth and Lead Generation in Custom Footwear

14:00 - Customization Challenges and Future Innovation with AI

18:00 - Partnering with Creators for Limited Edition Crocs

21:00 - Expanding Customization Globally and Operational Goals

25:00 - Perceived Value of Custom Crocs for Brand Partnerships

27:00 - Closing Thoughts: Endless Possibilities with Custom Crocs

Hashtags:

#CustomCrocs #DTCpodcast #NickLamothe #CrocsCustomization #EcommerceGrowth #UserGeneratedContent #DigitalMarketing #BrandCollaborations #FootwearTrends #PersonalizedProducts

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