Episode 154: Why Donors Don’t Give Again — And How to Fix It

Why Are Donors Disappearing? Here’s What Nonprofits Must Change

Only 20% of first-time donors give again.

That means for every 100 new donors you acquire, 80 disappear.

Is it donor fatigue? The economy? AI? Federal funding volatility?

In this episode of A Modern Nonprofit Podcast, Tosha Anderson and donor strategist Erin Straza unpack the real reasons donors don’t return - and what nonprofit leaders must change to improve donor retention.

We discuss:

• The truth about donor retention rates

• Why transactional fundraising fails

• The power of phone calls and personal outreach

• How messaging impacts lifetime donor value

• Why “fully funded” grant-heavy nonprofits are still vulnerable

• How to shift from a numbers game to relationship strategy

If your fundraising appeals feel like they’re vanishing into the void, this episode is for you.

#donorretention #nonprofitfundraising #nonprofitleadership #fundraisingstrategy #thecharitycfo

💼 LinkedIn: https://www.linkedin.com/in/erinstraza/

🌐 Website: https://erinstraza.com/

FREE Open Office Meet Up with Erin on April 14th

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