Episode 283 | Aaron Burnett, CEO at Wheelhouse DMG | Data-Driven Marketing Solutions for Regulated Industries

In this episode, Aaron Burnett, CEO of Wheelhouse Digital Marketing Group, joins the podcast to unpack how medtech and healthcare companies can drive measurable growth in an era where third-party tracking, long sales cycles, and HIPAA constraints break traditional performance marketing. Aaron shares his path from VP roles at AT&T Wireless and Seattle-area tech to building the agency he couldn’t find—one that pairs technical rigor with strategic sophistication and a values-led approach. The conversation dives deep into Wheelhouse’s privacy-first marketing stack, including HIPAA-compliant measurement built on private client IDs and server-side tracking, a secure AWS-based data warehouse that unifies web, ad, and CRM data, and real-time propensity modeling that sends estimated lifetime value signals back to ad platforms.

• Aaron Burnett LinkedIn

• Wheelhouse DMG LinkedIn

• Wheelhouse DMG Website

• “The Art of Possibility” by Benjamin Zander & Rosamund Stone Zander

• “What Got You Here Won’t Get You There” by Marshall Goldsmith

• Duane Mancini LinkedIn

• Project Medtech LinkedIn

• Project Medtech Website

Thank you to our sponsors: Ward Law, Wheelhouse DMG, and JumpStart Inc.