Episode 98: Stanley / Stella: Redefining Premium Apparel

INKTAVO LAST CHANCE 2025 DEAL! https://bit.ly/4jABUZ6In this episode, Cole and Gavin welcome Jeremy Morillo from Stanley Stella to discuss the brand's unique approach to sustainable fashion, their entry into the American market, and the challenges and strategies involved. Jeremy shares insights on the importance of quality and sustainability in apparel, the sourcing process of organic cotton, and the evolving trends in the industry. He emphasizes the significance of building relationships with customers and adapting to their needs, as well as the importance of sampling programs to showcase the quality of their garments.Chapters

00:00Introduction to Stanley Stella and Inktavo Promotions

03:03The Unique Selling Proposition of Stanley Stella

05:58Navigating the American Market: Challenges and Strategies

08:50Understanding the Customer Base and Market Positioning

11:57Sourcing and Sustainability: The Journey from Cotton to T-Shirt

15:00Trends in Apparel: Colors, Styles, and Market Adaptation

18:01Personal Journey: Transitioning to Stanley Stella

20:55Sales Strategies: Building Relationships Over Transactions

23:57Sampling Programs and Customer Engagement