From Broadcast to SailGP: Building Content for a Sport Nobody Thought Was For Them — Melissa Lawton, SailGP

Melissa Lawton (SailGP CCO) shares how Red Bull, Meta, and SailGP shaped her content strategy, fan conversion tactics, and data-driven broadcast approach. Essential for sports content leaders. https://sportsgeekhq.com/451-melissa-lawton-sailgp