From Flipping Houses to an ArtScroll Bestseller: Elad Danino’s Shnayim Mikra Chumash

How does a successful real estate flipper become the visionary behind ArtScroll’s groundbreaking Shnayim Mikra Chumash?

In this episode of The Motivation Congregation, host Michoel Brooke sits down with Elad Danino to explore his remarkable journey and the creation of a sefer that is transforming how Klal Yisroel approaches Shnayim Mikra V’Echad Targum.

We all know the chiyuv to review the weekly parsha, but between our standard learning sedarim, work schedules, and family responsibilities, Shnayim Mikra is often pushed to a frantic Friday afternoon scramble—or leaves us struggling to catch up. Elad shares the exact moment his career direction changed: a profound conversation on a train ride to the Siyum HaShas with a fellow commuter who easily found time for Daf Yomi, yet felt he had “no time” for Shnayim Mikra.

What You’ll Discover in This Episode:

• The Origin Story: How a simple commute sparked a vision that would transition Elad out of real estate and into the world of Jewish publishing to benefit thousands of Torah learners.
• Inside the ArtScroll Shnayim Mikra Chumash: The rabbinic guidance and brilliant layout decisions that make this Chumash uniquely accessible—featuring each pasuk printed twice side-by-side, Targum Onkelos, Rashi, and a clear English translation of Onkelos.
• Clarity in the Parsha: How Rabbi Moshe Bamberger’s insightful aliyah summaries perfectly structure the flow and narrative of the weekly Torah portion.
• Practical Learning Strategies: Actionable advice for building a consistent, stress-free seder for weekly parsha study.

Whether Shnayim Mikra is already a cornerstone of your week or a kabbalah (resolution) you keep meaning to strengthen, this episode offers an exclusive, behind-the-scenes look at the sefer—and the man—helping Yidden worldwide make it a lasting habit.

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