3 Jun 2026 04:00
From Lonely in a New City to Hosting 40,000 Guests: How She Built Miami’s Most Iconic Wellness Community w/ Lucy Nelles
She moved to Miami knowing nobody, got stood up on friend dates, and decided to build what didn’t exist yet.
Lucy Nelles turned her loneliness into Coffee & Chill, a sober morning event that now sells out in minutes, attracts 40,000+ guests a year, and has landed partnerships with the NFL, Formula One, and Inter Miami.
We Chat:
- How Lucy went from zero friends in a new city to hosting one of the most in-demand events in Miami and what the loneliness actually taught her about what people are starving for
- How to book epic venues at little to no cost, even if you have no track record, no social following, and have never hosted anything before
- She lost $10K at her own event because she ignored a venue red flag — the exact warning signs she’ll never overlook again
- Why she turned down $20K from a sponsor over one ingredient in their product and what it taught her about protecting your brand at all costs
- How to build a community concept so potent in its messaging that it filters in the right people and filters out the wrong ones before they ever buy a ticket
- Why keeping your event mostly the same every single time is actually your biggest growth strategy, not a sign you’ve stopped innovating
- What it’s actually like to run a business with your romantic partner, the non-negotiables that make it work, and why Sam is quietly reconsidering her stance on it
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CONNECT WITH LUCY:
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